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LEYTON ORIENT TRUST 50k for Future O's-Theo and Cleo's Mascot Roadshow
PROJECT DESCRIPTION

Leyton Orient Trust, in partnership with Leyton Orient FC, will develop a network of primary school partnerships across Hackney, Redbridge, Tower Hamlets, Waltham Forest and Essex. Using club mascots Theo and Cleo, the project will deliver engaging school assemblies and educational resources to introduce children and families to their local football club. Schools will access tickets, stadium tours, player visits, competitions and matchday experiences, creating lasting connections with the Club. The project will also establish pupil forums and a Youth Fan Advisory Board, giving young people a voice in shaping the Club's future and supporting local community initiatives.

Beneficiaries

  • Children / Young People

    KS2 7 – 11 key age group Engagement with wider family including siblings and cousins

  • Elderly / Old People

    Engagement with wider family including grandparents

  • Adults

    Engagement with wider family including parents

  • Number of beneficiaries - 14400

    120 assemblies a year-120 participants(1 form entry school)

Geographic reach

  • England: London

    Waltham Forest, Redbridge, Hackney and Tower Hamlets

BENEFICIARIES REACHED ANNUALLY

14400

120 assemblies a year-120 participants

SIZE OF PROJECT PER ANNUM

£50,000.00

TIMELINE

Jan 2027 Onwards

Project Outcome Targets

Participation–14,400 children will be engaged with 120 assemblies over a year(Based on 4 assemblies a week for 30 weeks)

Participants receiving a Leyton Orient Activity Pack-increasing their understanding of the clubs history and heritage

Participants receiving an opportunity to visit the stadium for a ground tour, end of season tournament and schools forum

Project Activities

  • Education pack and resources, Orient Display Board and presentations at assemblies by Theo and Cleo, the club mascots.

  • Access to free tickets for Men’s first team fixture and discounted tickets throughout the season, pennant in reception.

  • Ground tour/end of season tournament at stadium. QR code to show individualised player video for each school.

  • Pupils schools forum and an invitation to be a member Youth Fan Group and creation of Youth Fan Advisory Board directly.

  • Youth Fan Advisory Board will have an additional social action focus and work with local charities within the network.

Resources Needed For The Project

Resource Description Quantity needed When needed How this donation supports the project (Enabling Actions or KPIs)
MONEY £30000 for Project Management 1 Flexible Oversees delivery. participant support, participant liaison and reporting ensuring recruitment, engagement and retention
MONEY £12000 for Delivery Staff 1 Flexible Staff to appear at assemblies as Theo and Cleo to create excitement and break down barriers to their local football club
MONEY £500 for Venue Hire and Facilities 1 Flexible Hire of football club/local sports facilities for sessions or events, increasing buy-in from participants.
MONEY £1000 for competitions/events 1 Flexible Helping with engagement and allowing further engagement with club after assemblies have been delivered.
MONEY £1000 for travel and transport 1 Flexible Remove barriers to participation for those schools wanting to take part in Ground Tours and competitions.
MONEY £1000 for equipment and resources 1 Flexible A budget to create and Education Pack and resources, to initiate the partnership and increase wow factor and engagement.
MONEY £1500 for communication and branding 1 Flexible Help drive the partnerships with schools using club and Trust merchandise and marketing tools and resources.
MONEY £1000 for monitoring and evaluation 1 Flexible Delivery Plan to monitor KPI's, Surveys-pre and post, Salesforce data collection and case-study development.
MONEY £500 for staff training and development 1 Flexible Ensuring the staff are aware of their role, as well as ways of working safely with all participants.
MONEY £1500 for central support and admin costs 1 Flexible Help with the overhead costs of the project.
Project Impact and Partners
IMPACT REPORTING

Bi-annually

March 2021

SUSTAINABLE DEVELOPMENT GOALS
UN SDG 4: Quality Education
How we monitor the quality and results of our work

Salesforce CRM, surveys, case studies, feedback, youth voice, suggestion box