Cheltenham YMCA Presents under the Tree Winter Campaign / ongoing

Beneficiaries

  • Children / Young People

    Children and young people in supported accommodation or facing hardship will benefit by receiving Christmas gifts and festive food, helping them feel valued, included, and supported during a time that can otherwise be isolating or stressful.

  • Adults

    Adults and families in supported accommodation or facing hardship will benefit by receiving Christmas gifts and festive food, helping them feel valued, included, and supported during a time that can otherwise be isolating or stressful.

  • Number of beneficiaries - 500

    We had 60 families in accommodatio now / more over Christmas

PROJECT DESCRIPTION

Presents Under the Tree” is YMCA Cheltenham’s 2025 Christmas campaign, providing gifts, food, and hope to children and families in supported accommodation or community hardship. Through donations and volunteer help, we ensure no child or family we support wakes up on Christmas Day without a present — promoting dignity, joy, and belonging during a difficult season.

BENEFICIARIES REACHED ANNUALLY

300

We have a steady stream come through our services

SIZE OF PROJECT PER ANNUM

£7,500.00

TIMELINE

Oct 2025 - Dec 2025

Project Outcome Targets

Ensure Every Child and Family Supported by YMCA Receives Christmas Gifts

Reduce Holiday Stress for Vulnerable Families Facing Financial Hardship

Engage and Mobilise the Community to Promote Compassionate Giving

Project Activities

  • Collect donated gifts, food, and toiletries.

  • Secure financial donations online.

  • Identify families and individuals in need.

  • Pack and distribute presents to beneficiaries.

  • Engage volunteers and community partners to donate, raise awareness and package hampers

Resources Needed For The Project

Resource Description Quantity needed When needed How this donation supports the project (Enabling Actions or KPIs)
PRODUCTS Children’s Christmas Gifts new toys, books, games, and small items 500 items 18/12/2025 KPI: Number of individual children and parents receiving gifts. Target: 100% of children and families in our care.
PRODUCTS toiletries for parents and carers 1000 products ranging from smampoo, conditioner, soaps, all toilettries which are a premium to those on low income 16/12/2025 These are a reminder that they are seen, valued, and supported — often in the midst of personal struggle.
PRODUCTS Christmas biscuits or chocolates 1000 16/12/2025 Food support ensures dignity, choice, and nourishment during a time that can otherwise feel empty for low-income house
PRODUCTS Winter gloves and scarfs hats 2000 range of children and adult 16/12/2025 Families all receiving means to stay warm
Project details
GEOGRAPHIC REACH

England: Gloucestershire

IMPACT REPORTING

Bi-annually

March 2021

SUSTAINABLE DEVELOPMENT GOALS
UN SDG 1: No Poverty UN SDG 3: Good Health and Well-being UN SDG 10: Reduced Inequality
How we monitor the quality and results of our work

We gauge need, tailor support, track delivery, collect feedback, and report outcomes through qual/qt

Frameworks

Support for local community projects through donations

OTHER PARTNERS