It's Our Planet Too Branding: creating a new visual identity for It's Our Planet Too

Beneficiaries

  • Children / Young People

    A recent social impact survey suggested that over 70% of parents that saw our social media posts went on to talk to their children about an environmental issue. We hope with an improved brand identity and clear messaging we can greatly increase this.

  • Reach of your work

    Enabling us to reach more children, via their parents.

ACTIVITY DESCRIPTION

We are looking for some help - either via skills or through funding to create a clear visual brand identity for It's Our Planet Too... we are a brand for children - we focus on the positive and aim to inspire children to love and care about our environment... it's ECO FUN FOR LITTLE PEOPLE! However, we need to reach children via their parents - predominantly on social media. We would like to complete this as soon as possible, before a new product launch in Q2 2022.

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BENEFICIARIES REACHED ANNUALLY

10

To inspire children to love and care for the environment.

SIZE OF PROJECT PER ANNUM

£5,000.00

TIMELINE

Jan 2022 - Feb 2022

Activity goals

To style our brand to make it more appealing to parents, who them speak to their children.

Improve our social impact, by reaching more children via their parents.

Improve our commercial viability and ability to donate to our charity partner.

Activity Actions

  • Overview of current branding

  • Suggestions for new brand identity & tone of voice inc colour palette

  • Creation of social media templates

  • Impact of new design on existing website

  • Impact of new design on new product launch for Q2 22

Activity details
GEOGRAPHIC REACH

Scotland: Nationwide

IMPACT REPORTING

Bi-annually

March 2021

SUSTAINABLE DEVELOPMENT GOALS
UN SDG 4: Quality Education UN SDG 12: Responsible Consumption and Production UN SDG 13: Climate Action
How we monitor the quality and results of our work

Via social impact survey, social media impact and reach, commercial success.